There is an expression that is used more and more when referencing use of AI, and makes me uncomfortable: “Keeping the human in the loop”. I, instead, believe we need to ensure that we “Keep the human in the middle”. What is more relevant with this then, other than reflecting on the impact, negative but […]
Read moreThe 2nd conference for the Scottish Higher Education Web and Digital community took place a few days ago, hosted by the University of Dundee. This event is extremely popular and relevant with teams across our University, to the point that there was a “special” pile of lanyards with the label “Edinburgh” on top, beside the […]
Read moreEarlier this week, Emma Horrell, User Experience Manager, and I travelled to Cambridge to attend the annual Digital Leaders meeting, hosted at the University of Cambridge. Janus Boye has been organising and facilitating similar meetings for several years, and there were some very interesting discussions related to leading and managing digital services and products. My […]
Read moreUnderstanding user needs and behaviours is a key component to the success of modern digital services. Having the appropriate data and insight at the right time, can trigger an individual or a team to take action to improve the digital experience, and thereferore support a successful organisation realise its strategic targets. With that in mind, […]
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