On the first day of July this year I had the pleasure of attending this year’s Higher Education Marketing Conference, run by HE Professional. It was a day packed with insights about higher education marketing from industry leaders, with a good mix of p…
Read moreOn the 18th June 2024, we (Ari Badlishah and Sarah Bruce) attended the FutureLearn Partner Forum in London. This event is something that comes round once a year so it was a great opportunity for us to engage with a platform we work closely with on the …
Read moreIn early 2020, pre-pandemic, I was asked for my opinion on using TikTok for university marketing. At the time I honestly thought it was the cringiest idea ever, not suitable at all for “serious” educational institutions. At the time, TikTok was synony…
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